A successful exhibition after 2 years of lockdown!


Earlier this month, Trocellen SEA participated in Archidex Exhibition, one of Asia’s Leading Architecture Business Event, organized by PAM (Malaysian Institute of Architects). The exhibition was held for 4 days, from 29th of June to 2nd of July 2022, and it was a return to physical form after 2 long years of virtual events due to the Covid19 Pandemic.

Trocellen SEA’s booth concept focused heavily on our Insulation and ProGame Business Units which are the most relevant for the targeted audience of Archidex. Some products on display includes, Duct Insulation, Roof Insulation, Expansion Joint Fillers, ProGame Shock Pads and for the first time ever, our PipePro Pipe Insulation product.

This exhibition acted as a soft launch for our PipePro Pipe Insulation product, it provided us the opportunity to create the awareness of this product and gather some feedback from the market needs. Overall, the entire exhibition saw a turnout of around 32,000 people both locally and internationally, which is a 43% drop compared to last year, around 57,000 people, probably due to the lingering fear of Covid19.

However, we feel that our booth attracted a lot of attention and curiosity, at the end of the exhibition, we have obtained around 300+ enquiries. All in all, it was quite a successful event for us. But the work does not end there, we are actively following up with all the enquiries in order to convert these leads into sales.